January rolls in with its usual mix of optimism, resolutions, and the collective promise that this will be the year we actually go to the gym after signing up for the membership.
For many, the new year with Dry January - a chance to reset, recharge, and try new things.
And going dry doesn’t mean going without.
Thanks to the team at Williams Bros Brewing, alcohol free beer has never tasted better.
Our growing line-up of AF beer isn’t some token nod to the sober-curious movement; it’s a fully fledged celebration of flavour.
The alcohol-free collection features standout brews like Joker AF, Caesar AF, and Alien Form AF. Each AF beer is crafted with the same care and creativity that defines our full-strength range.
These aren’t pale imitations; they’re beers built to be enjoyed, not endured.
And it’s not just drinkers who’ve noticed.
At the 2025 Scottish Beer Awards, we swept the board in the Alcohol-free category, proving once and for all that AF doesn’t mean “afterthought”.
We also won Silver for Alien Form at the 2024 Awards. At the 2023 Awards, Joker AF took Gold, while Alien Form was awarded a Great Taste Star.
It means award-winning craftsmanship, bold flavour profiles, and a brewery confidently leading the charge into the future of low-and-no alcohol drinks.
What makes our AF beer range shine is the balance: proper body, proper hops, proper beer - just without the alcohol.
Our alcohol free beer has all the same high quality ingredients as our standard range. We use a special strain of yeast and a unique fermentation process to create a beer that is less than 0.5% abv, without compromising on flavour.
Whether you're cutting back, taking part in Dry January, or simply want to try something new, these alcohol free beers deliver that familiar flavour, without the alcohol. All the hops, with none of the hangover!
Dry January may last a month, but the shift toward alcohol free beer is here for the long haul.
More people across the UK are choosing moderation, and Williams Bros stands out as one of the few breweries proving that beer can be joyful, flavoursome, and deeply satisfying - even at 0.5%.
So, if you're going dry, dipping your toe into moderation, or just curious about what award-winning AF beer tastes like, Williams Bros Brewing has you covered.
Raise a glass to award winning alcohol free beer.