Williams Bros Brewing Dominate the 2025 Scottish Beer Awards

Scotland’s craft beer scene is fizzing with pride, and few breweries have more reason to celebrate than Williams Bros Brewing Co.

At the 2025 Scottish Beer Awards, we pulled off a remarkable clean sweep in one of the festival’s most fiercely contested fields, the No Alcohol Beer category, and added more golds to our collection across several classic styles.

So here’s more about the wins, the beers, and what it means for Scotland’s craft beer pioneers.

How big of a deal was Williams Bros’ performance at this year’s awards?

In short, it’s huge!

The 2025 Scottish Beer Awards saw record entries, particularly in the No Alcohol Beer category, reflecting a major shift in how drinkers are approaching modern, mindful drinking.

Williams Bros didn’t just win - we owned the category, taking Gold, Silver and Bronze, a rare clean sweep that speaks volumes about the creativity, consistency and flavour of our alcohol free beers.

And it didn’t stop there. We also took two more Golds and a Bronze in other highly competitive categories and we earned a coveted spot as a finalist for Scottish Brewery of the Year. This is a testament to our dedication to excellence and our influence in the Scottish craft beer scene.

What exactly did we win?

Here’s the full medal haul from the 2025 awards:

That’s six medals across multiple styles. Not to mention a podium sweep that puts us firmly at the forefront of alcohol-free innovation and traditional craft beer mastery.

Why is the No Alcohol Beer clean sweep so impressive?

Because 2025’s No Alcohol category was one of the toughest in the competition’s history.

As consumer demand for premium alcohol-free options continues to skyrocket, more breweries are entering the space with serious intent - from craft specialists to big national players.

For Williams Bros to take Gold, Silver, and Bronze in such a crowded field proves that our Alien Form series and Joker AF aren’t just good “for no-alcohol beers”. They’re outstanding beers, full stop.

It shows how far we’ve pushed the boundaries of flavour, texture, and satisfaction in AF brewing - turning what was once a niche into a showcase of true craftsmanship.

What more can you say about these award winning beers?

Alien Form (Gold, No Alcohol Beer) – The flagship AF pale ale, bursting with citrus and tropical fruit, with a full-bodied feel that belies its 0.5% ABV. It’s fresh, balanced, and utterly convincing.

Joker AF (Silver) – A no-alcohol take on their iconic Joker IPA, retaining the signature hop character and fruity aroma that made the original famous.

Alien Form Stonefruit (Bronze) – A playful spin-off with peach and apricot notes that showcase the brewery’s willingness to experiment even within AF boundaries.

Together, these three beers show the innovation that has cemented Williams Bros as Scotland’s true leaders in alcohol-free brewing.

What about their other award-winning beers?

Williams Bros’ strength lies in diversity. 

Alongside their AF triumphs, we took Gold for Birds & Bees - a crisp, Golden British-style ale perfect for spring and summer - and Gold for Ginger, a zingy, refreshing spiced beer that’s become a cult favourite.

Our Tin Man IPA also brought home Bronze in the IPA category.

What does being a finalist for “Scottish Brewery of the Year” mean for William Bros?

It’s recognition not just for individual beers, but for the whole ethos behind the brewery.

Being a finalist places Williams Bros among the top-tier breweries shaping Scotland’s beer identity - those who consistently deliver quality, innovation, and influence both at home and abroad.

From pioneering Heather Ale in the early days to redefining modern AF brewing in 2025, our team has shown longevity, creativity, and leadership that few can match.

What’s next for Williams Bros?

Fans can expect more bold releases and continued expansion of our AF lineup - the Alien Form family in particular looks set to grow, and given this year’s success, fans will be watching closely.

Our mix of heritage and forward-thinking innovation continues to position William Bros as a cornerstone of Scottish brewing — whether you’re sipping a 5% IPA or a 0.5% pale ale.

Williams Bros Brewing Co. didn’t just win at the Scottish Beer Awards - we set the standard.

From sweeping the No Alcohol category to claiming golds across classic styles, our 2025 showing proves that true craft isn’t about ABV — it’s about flavour, balance, and imagination.